Prima Assicurazioni and ACF Fiorentina are pleased to announce the renewal of their back-of-shirt sponsorship agreement for the 2020/21 campaign.
The Italian insurance company’s logo (Prima.it) will therefore continue to appear on the back of all of the men’s first-team matchday jerseys by Kappa, beneath the player’s number.
As well as featuring on the Viola kits, Prima Assicurazioni’s logo will also enjoy visibility at the Stadio Franchi and on all of the club’s official channels.
The tech company, which specialises in insurance policies for cars, motorbikes and vans, chose Fiorentina last year as a way to promote its brand to Italian football fans and get closer to its customers, of which there are 800,000 as of July.
Besides the colour purple, Prima Assicurazioni and Fiorentina share the same passion for sport, commitment, fair competition and professionalism.
The agreement includes special deals for Viola fans – via the InViola membership and loyalty scheme – and for Prima Assicurazioni customers.
In addition, Fiorentina and the tech company will team up for a series of social responsibility programmes throughout Tuscany.
“We are absolutely delighted to continue alongside such a prestigious football club as ACF Fiorentina,” said Prima Assicurazioni Chief Marketing Officer Anna Sanfilippo. “We share not just the same colour but also our passion, commitment, excellence and professionalism. We are sure Fiorentina will fare well in Serie A this season. In our first year together we witnessed the club’s tenacity, determination and passion – the same that Prima Assicurazioni puts into its own business activities to provide our customers with a superior experience in buying and managing insurance policies.”
ACF Fiorentina CEO Joe Barone added: “The extension of this partnership means that Prima Assicurazioni and Fiorentina have shared and achieved their growth and performance targets while looking forwards and aiming for excellence. We are working with one of the most innovative Insurtech companies on the market and we will continue to nurture an innovative partnership in line with our strategies.”
Published: Thu, 17 Sep 2020 16:10:00 +0200
Source: Fiorentina Official website en.violachannel.tv