MILAN – This Sunday, Monday and Tuesday, 4 – 6 May, for the Serie A Week
36 matches, the Oxfam fundraising campaign will debut: "Together with
women to defeat hunger". Also collaborating will be the Lega Serie A and
TIM, with support from the Italian Referees Association.
Supporting women means to strengthen their autonomy, power and
responsibilities. It means helping them and their families out of poverty and
hunger.
Oxfam Italy are active in over 90 countries around the world, working
with women in their fight against the injustice of poverty, and it is with this
message that they launch their campaign.
Serie A sponsor TIM is joining forces with Oxfam and asking fans to donate by sending an SMS to 45501 in order to support 50,000 women through cooperation projects aimed at improving food production, access to resources and credit, to strengthen their ability to create and market agricultural and hand-crafted products in their countries (Albania, Bosnia Herzegovina, Cambodia, Ecuador, Morocco and Palestine).
Andrea Barzagli, Mehdi Benatia, Lorik Cana and Alessandro Matri will be appearing in video and radio advertisements over the next few days. They are participants in one of the world’s most popular sports but also represent the different cultures and backgrounds involved in the project.
Oxfam together with women to defeat famine
You can also help women to provide food for their families. Donate now at 4 5 5 0 1*
#foroxfam44501
The Giro d’Italia has also chosen Oxfam as an official partner: Another important moment in the campaign will take place with the start of the 97th edition of the Giro d’Italia, running from its start in Belfast on 9 May until the finish in Trieste on 1 June. Showing their support will be Davide Cassani and Cristina Chiabotto, also appearing in the ad campaign, along with actress Chiara Francini, the ‘godmother’ of the tour, and many others.
How to donate
From 1 May to 1 June you can donate €2 via SMS with the following cell phone services: TIM, Vodafone, Wind, 3, PosteMobile, CoopVoce, Tiscali, and Noverca. Or donate €2 or €5 by land line through Telecom Italia, Infostrada, Fastweb, Tiscali, TeleTu, and TWT.
It’s also possible to donate (reason for payment: ‘No alla fame’) by:
– Credit card at www.oxfamitalia.org or by calling the toll-free number: 800.99.13.99
– postal order 14301527 made payable to Oxfam Italia
– Bank transfer to account no. 000000102000 at Banca Etica, IBAN IT03Y05018002800000000102000
Websites
www.oxfamitalia.org
www.pervincerelafame.org
Facebook
www.facebook.com/OxfamItalia
Please include the tag @OxfamItalia and hashtags:
#foroxfam45501
Giro d’Italia: #Girofigthsforoxfam45501
Twitter
www.twitter.com/oxfamitalia
Please mention @OxfamItalia in your tweets
Hashtag: # foroxfam45501
Giro d’Italia: #Girofigthsforoxfam45501
YouTube
www.youtube.com/OxfamItalia
Communication support
If you would like to publish the campaign commercials, we ask you to embed the versions from the Oxfam Italy YouTube channel
This and all the videos and images from the campaign are available for printing and can be downloaded at:
www.pervincerelafame.org
Oxfam Italy
Oxfam Italy is a humanitarian organisation which is made up of a large international confederation of 17 organisations working together in more than 90 countries, aiming to find lasting solutions to the injustice of poverty. Around the globe, Oxfam works to find practical, innovative ways for people to lift themselves out of poverty and thrive. They save lives and help rebuild livelihoods when crisis strikes. And they campaign so that the voices of the poor influence the local and global decisions that affect them. Oxfam Italy works through development programmes, emergency response, opinion campaigns and educational activities to build a better future in which everyone has enough to eat.
Press Office
SportWide – sports marketing and communications
Barbara Ricci 335 6851116 barbararicci@sportwide.net
Info Davide 346 0609732 press@sportwide.net
Oxfam
Mariateresa Alvino 348 9803541 mariateresa.alvino@oxfamitalia.org