Category Archives: Milan Foundation

MASTER FOOTBALL PLAYER

8 teams will be competing at the MASTER FOOTBALL PLAYER, a tennis tournament scheduled for Sunday the 16th of November. The aim of the event is to bring together football stars and raise funds for projects organised by the Milan Foundation. In particular, part of the funds raised will go towards a project called “SPORT ED INCLUSIONE SOCIALE” (Sport and social inclusion). This social project will be carried out across 5 areas on the outskirts of Milan that are at risk and, through the use of sport, aims to help teens and youths in difficulty. The project will accompany and support them in a journey that will help them with social interaction and create strong relationships through sport and activities that are linked to their passions and interests.Amongst the participants at the tournament are: Paolo Maldini, Dario Simic, Maurizio Ganz, Fabio Grosso, Enrico Annoni, Massimo Oddo, Bernardo Corradi, Massimo Taibi, Stefano Fiore, Dario Marcolin, Nicola Amoruso, Giuliano Giannicchedda, Alessio Tacchinardi, Cristiano Zenoni, Mario Ielpo, Simone Barone, Alessandro Melli, Massimiliano Vieri, Marco Rigoni. The aforementioned will be put into the following teams: Levissima, MCS, Bayer, NiveaMen, Redwood, Studio Tributario Internazionale, Studio Agostinelli and Sartoria Luca/Paolo Rossi. The format of the competition is a straight knock-out; each round will consist of a male doubles and a singles match.A special thanks goes to the Aspria Harbour Club, Head, Boscolo Hotel, Smeg and Diagramma who through their support have made the event possible. 

BRAUN AND MILAN FOUNDATION JOIN FORCES

MILAN - Braun, leader in shaving equipment, is renewing its collaboration with the world of sport and along with Milan Foundation they are developing Shave your Style. #rispettailmiostile is a project for young people aimed at making them more aware of the importance of respect towards others and the styles that characterize them, where style is not only an aesthetic code but also a way of life, of being and of presenting oneself.
Often and all too frequently, young people are the culprits or victims of physical and psychological violence cause by the lack of respect or from prejudice towards others who may have a different style. #rispettailmiostile is a campaign that involves teachers, students and coaches from the Scuole calcio in the hope of reaching out to thousands of young people.
The consequences of such an approach can be as varied as solitude to depression, from eating disorders to skipping school. Which is why Braun has decided to join forces with Milan Foundation to launch Shave your style.  #rispettailmiostile. The idea is to promote respect and to make these young people appreciate the style that distinguishes others, a necessary part of life for social intergration both in the workplace but also in school and on the field of play.
The project is divided ino different activities:;- A school education project that involves 30 schools in 5 different Italian cities throughout the year, with courses for students and teachers and also events in the five cities that will give poeple a chance to talk to experts about the arguements surrounding respect. The project will involve about 5000 young people.- An educational program that directly involves students, invited to share their stories about 'style and respect'.- A fundraiser aimed at consumers via the social media website of P&G and shops that sell Braun products.- An information campaign aimed at the Milan Scuole Calcio in Italy (nearly 30000 kids).
To support this project, Braun and Milan Foundation have turned to the Alta Scuola Largo Gemelli at the Cattolica University for help in developing a detailed research into the theme of respect in Italy, through the use of questionnaires, laboratories and interviews with kids from the schools involved.
Four AC Miulan players will be ambassadors of this project and of what it represents. They are Keisuke Honda, Nigel De Jong, Philippe Mexes and Sulley Ali Mintari.
Honda with his super left foot, De Jong with his battling ability, Mexes with his strength and desire to win and Muntari, with his ability to cover many different positions in midfield. All four players have their own unique style and identity but all four respect the rules of the game and their opponents.
Shave your style. #rispettailmiostile -  The partnership
With the creation of Shave your style, #rispettailmiostile, Braun hopes to donate 100,000 euro through offers, the aid of consumers on social media and an initiative in shops that started on October 15th 2014 and runs through to 30th June 2015. For every Braun shaver bought, Braun will donate 1 euro.
Even fans of the Italian P&G Facebook page can contribute to the project. All that is needed is to share the video that P&G will post on the page by using the hashtag #rispettailmiostile on the social media. for every share, Braun will make a donation to Milan Channel.
Milan Foundation will make sure the project is implemented with the help of their  partners La Fabbrica and the University Cattolica.
"As experts in promoting different types of 'styles', Braun puts a lot of importance on respect to mean the understanding of ones identity made up of not just looks and aethetics but as a way of life and culture," said Leonora Scarpa, the Global Brand Manager of Braun. "Creating your own style, your own identity and maintaining it while always respecting others in their differences is the first step in becoming an adult. This is the reason why we decided to join forces with Milan Foundation in educating young people on this theme, guiding them with specific tools to be used at school where these young people doing so much of their growing up. Even sport, in this context, is an excellent place where where growth and respect take place and Milan Foundation is an association that is active in the area of social change. For 11 years they have been working alongside sport to educate and develop the younger generations and for us they are an ideal partner."
For more information click on http://braun.braun.com/it/rispettailmiostile.html

BOXING-GLOVES UP FOR AUCTION

From today, you can get your hands on the legendary boxing gloves of the 1960 Olympic Champion Nino Benvenuti. The multiple World Champion between 1965 and 1970 is a renowned Milan fan and was a friend to Milan’s legendary coach Nereo Rocco. Benvenuti wanted to play his part for the Milan Foundation and decided to place the gloves with which he won the prestigious Fighter of the Year award in 1968 up for auction. The proceeds will go to help fund projects organised by the Milan Foundation. The auction is taking place through the online portal CharityStars. Click here to take part.

MILAN FOUNDATION AND CHARITYSTARS

As of today, the Milan Foundation are one of the non-profit organisations present on CharityStars: the first Celebrity Fundraising platform that seeks to raise money for charity via the auctioning of memorabilia and one-off experiences promoted by celebrities.Both companies and VIPs that wish to take part can start an auction with all the takings going to projects and initiatives by the Milan Foundation.Caffè Barbera are the first company that has made the decision to support the Milan Foundation by putting up for auction an exclusive experience at the San Siro for Milan’s match against Palermo on Sunday the 2nd of November.Click here to take part in the auction.