ACF Fiorentina's Principal Partners were unveiled at the Stadio Artemio Franchi today.

After the official Viola kit with the Mediacom logo made his debut in the game against Monza, the three brands that will feature on Fiorentina's shirts for all Serie A and Coppa Italia matches during the 2019/20 season have now been confirmed: Mediacom Communications Corporation, Prima Assicurazioni and Estra. Attending the event was Fiorentina president Rocco Commisso, Estra President Francesco Macrì and Prima Assicurazioni Chief Marketing Officer Anna Sanfilippo.

Estra will extend their 10-year partnership with the club by continuing to sponsor the Fiorentina U19 shirt and starting this season will also be the first team's Sleeve Sponsor, appearing on the left sleeve of all match jerseys.

Prima.it meanwhile has been confirmed as the Viola's new Back-of-Shirt sponsor. The Prima.it logo will appear below the shirt number on the back of the club's official jerseys, as well as on all visibility areas at the Stadio Franchi and on Fiorentina's official channels.

Mediacom is the Club's Main Sponsor for the 2019/20 season and made its first appearance on the Fiorentina shirt in an Italian competition for the Coppa Italia match against Monza on 18 August.

Published: Fri, 23 Aug 2019 17:40:00 +0200

Source: Fiorentina Official website en.violachannel.tv