Mazda and Fiorentina take partnership into Europa League

ACF Fiorentina’s Main Sponsor Mazda will appear on the team’s shirts in the UEFA Europa League starting from the Viola’s next European match, against Danish side Esbjerg on 20 February 2014.

The move marks a further strengthening of a partnership that began over three seasons ago on a domestic level and will now extend onto the European stage in UEFA’s prestigious competition.

Mazda and Fiorentina are two brands that share the same corporate values: passion and a desire to challenge convention are two of the binding agents in a union that is producing extremely satisfying results and increasing visibility.

Mazda, one of the few brands currently expanding in the Italian market, and Fiorentina, one of the most exciting teams in the Italian championship, are forging ahead together.