Juventus has approved its financial statements for the year ending 30 June 2026, posting a consolidated loss of €66.0 million, in line with forecasts and €7.9 million higher than the previous year’s €58.1 million.
According to the club, total revenues fell by €54.9 million to €474.7 million, a decline of 10.4%. The main drops concerned player trading, with €51.9 million less from player registration rights, and television revenues, which decreased by €31.9 million.
A large part of the television revenue reduction is tied to the €27 million no longer collected from the FIFA Club World Cup compared with the previous year, plus €4.3 million less from Serie A audiovisual rights due to a worse league finish.
Sponsorships grow and costs fall for Juventus
Despite the overall revenue decline, Juventus recorded significant growth in sponsorships and advertising. Income rose by €20.3 million, reaching just under €126 million, after the agreements with Stellantis Europe and Visit Detroit took effect.
Other income also increased by €8.1 million, mainly thanks to the €22 million from the settlement agreement with IMG.
Operating costs, meanwhile, fell by €42.1 million. The club stresses that this streamlining did not lead to a reduction in investments aimed at sporting competitiveness.
Non-recurring charges include the early termination of Igor Tudor’s contract and that of his staff, the departure of chief executive officer Damien Comolli in June, player write-downs and the UEFA sanction related to the Settlement Agreement.
Juventus revenues rise in several areas
Some sectors posted particularly positive results. Income from ticket sales, the Stadium Tour and the Museum reached record levels.
Allianz Stadium recorded an average occupancy rate of 97.6%, while J Hotel and J Medical achieved their best results since opening.
These figures were among the positive aspects that emerged from the financial statements, despite the overall revenue decrease and the €66 million consolidated loss.
Juventus net financial debt at €331.1 million
Juventus’ net financial debt increased by €50.9 million, reaching €331.1 million.
The club also expects another loss in the 2026/27 financial year, mainly because of participation in the Europa League rather than the Champions League.