Italy passed through the group stage in first place and top overall of the social media charts. Out of every team’s online communities, the Azzurri saw the largest levels of growth. On individual platforms, the Vivo Azzurro community was top on Facebook and YouTube.
According to what was reported by German digital media agency Result Sports, Italy had one of the largest digital impacts from the opening EURO 2016 fixture with an increase of 444,926 followers and likers. France are in second (+322,392), social media pioneers England third (+313,937) and Poland with their star Lewandowski fourth (+189,655).
With around 300,000 extra sign-ups to take the total up to around 4.6 million likes, Facebook saw the largest growth. Furthermore, only France were able to match the weekly engagement figure of 1.8 million on one occasion. Following on from the online success at the 2014 World Cup, such figures reiterate Italy’s leadership on Mark Zuckerberg’s social media platform. From the start of the European Championship, the Facebook page picked up 280 million views with around 370 million views of the ‘Facebook Frame’ (the ‘Forza Azzurri badge’ for profile pictures) and this figure stems from a user base of around 1.3 million. (source: Facebook Insights)
Both the @Vivo_Azzurro (ITA) and @azzurri (ENG) accounts saw an explosion in views. In June, the two accounts tallied up 42 million views and around 1.4 million profile visits (Source: Twitter Analytics). With a combined follower increase of 39,248 across the two accounts, Italy have enjoyed the fourth-largest growth on Twitter after England, Germany and France.
Italy have also grown on YouTube with an extra 24,731 subscriptions. From the start of Euro 2016, the Vivo Azzurro Channel has achieved 3.2 million views which adds up to 8.5 million minutes of content watched. (Source: YouTube Analytics)
More than 80,000 accounts have followed @azzurri since the start of Euro 2016! That means Italy have seen the fourth-most growth after Turkey, France and England (Source: Result Sports) and there are now around 520,000 Instagram followers!
Source: figc.it