MILAN – FC Internazionale are pleased to announce the appointment of Dan Chard as our new Director of Global Partnerships. Chard, who is an expert in his field having run high-profile sponsorship and marketing campaigns for the likes of Barclaycard, Coca Cola, Red Bull, Heineken, Sony PlayStation, LG Electronics, Adidas and Bank of America, will be in charge of the club’s global sponsorship deals. He is tasked with making the club more efficient in developing and spreading the Inter brand both at home and abroad.
He has been working in sponsorship and brand partnerships for over 17 years. Having worked across fashion, sport, music and entertainment, he brings vast knowledge and a big black book of global brand contacts.
“Dan offers impeccable management credentials,” said FC Internazionale CEO Michael Bolingbroke in a statement. “His experience will greatly enhance our commercial team. We are sure that, with his help, Inter will become a highly recognisable brand around the world – something Chard has already demonstrated he’s capable of achieving in his previous positions.”
“I am proud to take this next step on my professional career,” said Chard. “Being a part of FC Internazionale fills me with great pride and I view it as an hugely exciting opportunity. I am sure there is everything in place here for me to put my experience to good use. I will look forward to bringing new, dynamic, consumer engaging brand partnerships that help deliver global coverage for our future partners and FC Internazionale.”
Chard is a huge sports fan, particularly football. He has worked on marketing campaigns for events including the UEFA Champions League. He was Director, Partnerships Sales for AEG, where he was responsible for leading and securing commercial sponsorship and brand partnerships of AEG’s music and entertainment assets. Before this Chard ran his own sports marketing agencies.
He has lived mostly in the UK and worked in the U.S., Brazil, France, Germany, Ireland, Greece and Turkey and is married with two children.