MILAN – The main headquarters of Banca Popolare di Milano, a Milanese bank branch and top sponsor to AC Milan, staged the “Sponsor Day-TV Media Evaluation” earlier today.

The Market Director of Banca Popolare di Milano Jacopo De Francisco was on hand to present the various projects and also reveal the numbers to AC Milan’s commercial directors and 36 partners.

In particular, Milan’s media exposure for the first part of the season was revealed as well as the value generated by each sponsor and impact of the social network sites.

Another important statistic, relating to the number of Milan fans across the world, also revealed that it has now  grown to 374 million. That is the highest number for an Italian side and the fourth best amongst the top European clubs.

Looking ahead, there will be a B2B at the Technogym HQ on the 23rd and the 24th of April 2015 for the club’s commercial partners as well as a Workshop at the Forte Village in June.