MILAN – Day one of the B2B & Wellness Experience event organised by AC Milan took place on Thursday morning at the Technogym Village in Cesena. AC Milan’s commercial director Jaap Kalma and head of sales Mauro Tavola were both present and representing the club on what was a busy and important day strengthening ties with sponsors and partners along with various team building activities. In the afternoon meanwhile more activities were carried out at the Grand Hotel Terme & SPA in Castrocaro (FC).

CLICK HERE to see the photos from day one of the B2B & Wellness Experience event at the Technogym Village.

Milan’s commercial director Jaap Kalma also took the chance to speak about stadium plans at the event. These were his comments: “It’s a big moment in Milan’s history, ups and downs, and this is the world of football. The value and the return on Milan’s investments this year have improved compared to previous years. The stadium is central to our projects. A change in ownership is secondary, we’re working to develop the relationships with our sponsors, there’s no need to focus on that. Together with Infront we have experimented with various initiatives inside and outside the stadium. We want to offer entertainment and value to our public. We also aim to prepare a rich schedule of events to promote Casa Milan during the Expo 2015.”