The most recent activity was launched yesterday on Twitter with @VivoAzzurro (ITA) and @azzurri (ENG) followers encouraged to tweet their drawings of Italy players using the #ArtAzzurri hashtag!  In a few hours the thread became a real gallery of art with images of stars such as Buffon, De Rossi and El Shaarawy (click here). Some of the works were brought to the attention of the players themselves and they interacted with them on their social media profiles.
 
From artists to digital experts. The #GIFAzzurri hashtag is continuing on Twitter so creators can make animated images of the national team. (click here)
 
On Facebook, the largest contest is carrying on. #MadeForItaly has had its deadline extended from Thursday 23rd June to Monday 27th June thanks to the team’s progression. There are already around 700 Azzurri photos in the gallery! (click here)
 
Last but not least was the coach’s appeal to wear blue which featured on both Facebook and Twitter. On Facebook, the call to share the shirt received 76,000 interactions with around 68,000 likes and 1.7 million views. The same image on @Vivo_Azzurro earned 420,000 views and more than 10,000 interactions with the 80,000 views and 7,600 interactions on @azzurri adding up to a total of 500,000 views and around 18,000 interactions. ]]>