MILAN - Nexive, the national leader in the private postal market, has become an Official Partner of AC Milan for the 2014/15 season. The deal, signed thanks also to the help and support of Infront Italy, a leader in sports media rights in Italy, was signed today in Milan by the CEO of Nexive, Luca Palermo, and by the Milan CEO Barbera Berlusconi.
This partnership between one of the Top Clubs in the world and the leader of the private postal service in Italy will be made visible at the Milanello Sports complex during training and also at San Siro during the Milan games as well as on instutional material of the team and also on the official website.
"The world of sport," said Luca Palermo, "represents the ideals that we also at Nexive have always believed in: team spirit, competition and a dymanic approach. A team like Milan, that have won so much both domestically and internationally, are our ideal partners becasuse we share ambitious goals and the passion for a challenge as well as a natural tedancy towards innovation and a strong determination to win. We are very happy to announce this deal that will see us side-by-side with the rossoneri over the following months.
Barbera Berlusconi said: "We are happy to welcome Nexive to our pool of sponsors for the first time. Another great and very important multinational company has chosen Milan to enter into the world of sport and promote their brand efficiently and effectively. A sign of the appeal our club still enjoys in Italy and throughout the world."
"As Official Partners we are delighted with the deal signed by Nexive with AC Milan," said Marco Bogarelli, the president of Infront Italy. "This partnership is testimony, once again, to the growing attention paid to the world of sport by sponsors that guarantees the companies a return on their investment year after year. Our role is to support the club and their partners in order to build specific programs, transforming a traditional sponsorship deal into a unique occasion to involve supporters, promote the brand and the values involved."
The decision to become Official Partners of AC Milan is down to the need to promote the brand name and the need to come into contact with consumers and other companies. In order to reach such an objective Nexive chose to enter into the world of football, Italy's national sport, not only for their popularity but also because of the emotions it can generate. In May 2014, Italy's number one private postal company, with over 600 branches and 5500 staff over the entire nation covering an estimated 75% of Italian families, renewed its ambition to be the leading postal service when it comes to post and e-commerce. Nexive offers intelligent, innovative and simple solutions to create physical and digital places where businesses and consumers and public administrations and citizens can connect as well.