(IN THE PHOTO: Fernando Torres, the first testimonial for #alwaysacmilan) 
MILAN – adidas and AC Milan have decided to involve the fans in a digital project with the aim of joining the Rossoneri from around the world in a photo album without boundaries. 
Participating in #alwaysacmilan - project name and official hashtag - is very simple: the Rossoneri over the five continents must wear their AC Milan (first, second or third of the current season or past seasons) shirt and take a picture in any situation in their everyday life and from whatever corner of the world they are in. The picture can then be shared on Facebook, Twitter and Instagram using #alwaysacmilan. Using the hashtag you can also show your location that will be used to recreate a #alwaysacmilan map of the Rossoneri world. The published images will become part of a social photo wall without borders visible on the alwaysacmilan.com site. 
In addition, a photo competition, organized by adidas, will be open from October 15, which will give fans in Italy the chance to win "The Perfect Day" and live the Rossoneri dream for a day. 
Here's how to enter the competition: 
- Wearing one of the new official AC Milan shirts; 
- Take a picture with a resolution equal to or greater than 3200×2400 pixels; 
- Upload the pictures on the alwaysacmilan.com website. 
For the three most original and fun photos, we are giving away a special day at the Milan - Inter derby which includes a full tour of Casa Milan and two tickets to the evening match at the San Siro with access to exclusive areas of the stadium. The award ceremony will take place before kick-off on the pitch at the San Siro. 
Do you want to be the protagonist of "The Perfect Day?" … So unleash your imagination! 
We are waiting at: www.alwaysacmilan.com