MILAN - Just under a year since it was started, the official Milan account on Instagram has now reached half a million followers!
The protagonists of Instagram are of course the footballers and the fans and their immense passion for the rossoneri. A few months ago the new areas of Casa Milan were also added to the account, like the the Mondo Milan museum, the restaurant Cucina Milanello and the Milan Store. Photos from the San Siro and also away from home help to recreate what happened in the Serie A matches.
The very first snap that inaugurated the channel was one 'stolen' from Adriano Galliani's private collection of yellow ties. The most viewed photo so far was a picture of Nigel De Jong in an Audi with 152.061 likes.
#insideACM is the official hastag of the channel that gives way to some great content, content that is always exclusive and aimed at displaying the Milan lifestyle to everyone.
Thanks to this channel, AC Milan continue to strengthen their position in the world of digital media. Milan's Facebook page has over 22,5 million fans, Twitter has over 2 million followers, there are over 240000 subscribers on YouTube and Google+ can count on 4 million fans.
These numbers are proof that Milan's digital strategy constantly offers exclusive content which bridges the gap between fans all over the world. Milan have the most followers in Italy and are seventh in Europe.