MILAN – AC Milan, which has been collaborating with the media agency Mailman Group from Shanghai since last July, was chosen last summer from a host of the most prestigious European clubs to take part in the first edition of the International Champions Cup in China. Following that successful tour, Milan has gone on to consolidate and strengthen its presence in this key market and has quickly gone on to become the most popular Italian club on Chinese social media.
China is a priority market for AC Milan and the inauguration of the Chinese version of the website represents the latest launch in the last nine months relating to the AC Milan brand on digital platforms in China. To continue, acmilan.com China follows on from Weibo, WeChat and Youku accounts that count so far more than half a million followers. The new site will serve as a hub of news and videos, giving Chinese fans who follow the Rossoneri on social platforms the chance to meet in one big virtual online space.
"Milan today has over 370 million fans worldwide, a third of which are represented by fans in China," - Barbara Berlusconi, CEO AC Milan - "with the launch of cn.acmilan.com, we intend to reduce the distance between the club and the many fans in China, who for years have shown affection and passion for the Rossoneri colours, and provide them with news, videos, updated and exclusive content to experience Milan as they never have before."
With the popularity of the game continuing to grow in China, Milan has teamed up with Hupu.com which is proving itself to be a leader amongst sports portals, with its 30 million monthly visitors as well as forums for Milan fans which receive over 100.000 visits each day.
David Hornby, Sports Business Director for Mailman Group, said: "This is another important step for Milan and highlights the importance that China holds as the foundation of the club's international strategy. There will be more dedicated activities to this market in 2016 to consolidate the fantastic growth figures registered in the past six months."