MILAN - Thousands of AC Milan fans took part in the digital campaign #alwaysacmilan launched by adidas and AC Milan on the 6th of October earlier this year, which called on the fans to show their passion for the rossoneri colours through a photo.A reminder that to take part in #alwaysacmilan- the name and hashtag of the digital project- all fans had to do was take a photo with the AC Milan shirt (home, away or third strip from this season or a previous season) and share it on Facebook, Twitter and Instagram with the hashtag #alwaysacmilan. The digital initiative saw fans from all 5 continents respond to the call and show their passion for AC Milan. Fans were also asked to include their location so an #alwaysacmilan map of rossoneri fans could be created. The photos were then put into a photo-gallery without borders which can still be viewed at alwaysacmilan.comAnd in occasion of AC Milan’s 115th anniversary, the decision has been made to choose 115 of the best photos and put them on display at an exhibition at Casa Milan, the club’s state of the art headquarters, from the 20th of December to the 19th of January.In addition, from the 15th of October adidas also launched a photo competition that allowed Andrea Baini, Andrea Bonanomi and Alberto Maria Barbera to win the “The Perfect Day” and to live the dream of derby day Milan-Inter, starting with a visit of Casa Milan in the morning and ending the day at the San Siro for the match. What is more, they also had the chance to see their photos projected onto the big screens at the San Siro.